

But if you’re shooting small objects such as jewelry or watches, then a macro lens will give you the ability to capture incredible detail that simply wouldn’t be possible with a standard camera lens.

If you’re shooting large products such as furniture or appliances, then a macro lens probably isn’t necessary. One of the main factors to consider when deciding whether or not you need a macro lens is the type of products you’ll be photographing. The Type of Products You’re Photographing

It also provides machine-level accuracy and precision, and allows operators to automate repeatable tasks for higher volume photoshooting of similar types of products. PhotoRobot’s Centerless_Table, for example, ensures cameras remain on the absolute center of rotation throughout the entire photoshoot. Motorized turntables and multiple camera configurators are particularly useful for this, working well in combination with macro lens photography. Products also need to be perfectly centered in each photo, while cameras need to capture all bottom and top-view angles. Products need to be on a steady surface with a smooth rotation so that cameras can capture all 360 degrees of the product. Producing 360 degree product photography with a macro lens oftentimes requires special automated equipment for better precision and savings in time and effort. What types of products benefit most from macro lens photography? They’re terrible at capturing fine details, however, producing low-resolution and blurry imagery at deeper depths of zoom. These provide a wider field of view without having to distance the camera further from the subject. If you’re capturing product photos of a car on the road, or a tennis player using your racket, then you might use a wide-angle lens. Wide-angle lenses are often best for landscape as well as lifestyle photography. For those with extremely small features, however, your best bet is going with a macro lens. Standard lenses limit the depth of zoom your images can reach, losing more and more focus the closer you try to get to the object. On the other hand, standard camera lenses are more often for lifestyle product photography and shooting larger products that don’t require extreme close-ups. With a 1:1 magnification ratio and a minimum focal distance of 12’’, the sensor of a macro lens produces larger-than-life imagery of the target. They are optimized for shooting microscopic subjects and capable of capturing extreme close-ups. A macro lens is basically a magnifying glass for cameras. While standard and wide-angle lenses do have their place in product photography, if you’re shooting extremely small or complex products, you need a macro lens.
